![]() The new Eagles wordmark wasn't met with much of a warm reception from fans upon its reveal (it is, admittedly, pretty bland), but has had an increasingly regular presence in the months since, appearing on merchandise, promotional materials, within "Madden NFL 23," and now on the field. It all points to a bit of a brand refresh for the team, which under Jeffrey Lurie's ownership, hasn't really messed with the formula all that much in the past two decades. ![]() ![]() The Eagles also added a black alternate helmet into their uniform rotation for this season, now that the NFL's infamous one-helmet rule has been done away with, and have plans in place to bring back the early '90s Kelly green look as a throwback in 2023. The new minimalist wordmark was introduced back in June and designated as a secondary logo for the team to be used in "all forms of media and public-facing materials," which now extends to the Linc's grass. (Via /PzHqETMOZM- Brandon Lee Gowton September 19, 2022 Eagles have their new wordmark in the end zones for their home opener.
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